November 2025 Insights

Alpha-back

It has been a challenging couple of years for Google’s parent Alphabet. Despite being a pioneer in Artificial Intelligence research, the company found itself scrambling to find a competitive edge following the blockbuster launch of ChatGPT three years ago. The tech giant continued to struggle, as several failed product launches added to general investor concern that its search engine monopoly would lose significant traffic to AI chatbots. That uncertainty is now firmly in the rearview mirror. With the release of Gemini 3, Google has surged past competitors to produce what industry consensus now calls the most capable AI model on the market. 

The reception to Gemini 3 has been explosive. Salesforce CEO Marc Benioff called it a “Holy s**t” moment, saying that although he’s used ChatGPT for years, he’s not going back: “The leap is insane — reasoning, speed, images, video… everything is sharper and faster. It feels like the world just changed, again.” Aaron Levie, CEO of cloud company Box, was similarly shaken after getting early access to test the model. He initially questioned whether they had made mistakes in their evaluation, because “the jump was so big.” However, despite numerous tests the conclusion remained the same: “every time we tested it, it came out double-digit points ahead.”
The company’s recent success has turned the stock into the single biggest driver of the US market. The share price is up 71% this year, significantly outperforming the 15% return of the wider S&P 500. More notably, it has accounted for a staggering 19.4% of the S&P 500’s entire gain this year. In just 11 months, the company has added $1.3 trillion in market cap, hitting $3.6 trillion and surpassing Microsoft for the first time in seven years. The forward P/E multiple has expanded from 16.2x to 28.2x, as investors have drastically moved from pricing in disruption to paying a premium for dominance. Alphabet has remained a core holding across High Street funds and products throughout this transition, given our conviction that data superiority from decades of search engine monopoly would make them an inevitable winner in the AI race.

Unless otherwise stated, all performance and statistical figures provided in this article have been pulled from Bloomberg by the High Street Asset Management Research Team on 28 November 2025 and all the images provided in this article have been sourced from FreePik and have been used in line with their Acceptable Use Policy. 

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